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Strategic Solutions for Life Sciences Growth.
Asset Investment Guidance and BD&L Support: Connecting an asset to your business’ value proposition
When your business is considering investing in an asset, whether it’s a single product licensing or a full company acquisition, you not only need to know exactly what you are getting, but whether it’s a strategic right fit for your business. Additionally, it is critical to understand what further investment will be needed to maximize value.
Mulhern Life Sciences Advisory provides due diligence support and expert analysis to help you quickly and efficiently answer critical questions about your prospective investment such as:
- What does the current and future market hold for this asset? Are new competitors and other competing products entering the market?
- Does this asset address unmet needs of your current or future customers?
- What is the realistic forecast for the product and what investment will be required to realize it?
- Does this asset leverage existing infrastructure within your business, or are there gaps that will need to be addressed?
- What are the risks and red flags in the proposed transaction? What questions do we need to ask to properly weigh these risks and develop mitigation plans?
- And most importantly: Is this investment the right strategic and cultural fit for your business? Does it leverage your strengths and support your strategic objectives? Are there potential pitfalls in “soft” areas such as a mismatch in company cultures that will need special attention?
Portfolio Management and Go-to-Market Support: Connecting product strategy with execution
Are you getting the most out of your current portfolio? Are there untapped customer segments or channels you’re missing? Do you have a clear view of the competitive landscape ahead of a new product launch?
At Mulhern Life Sciences Advisory, we conduct in-depth portfolio analyses to pinpoint underperforming assets and uncover opportunities for value creation. We also provide strategic go-to-market support so that your new products are positioned for success from day one.
- Evaluation of existing portfolio to uncover new value, including new channels, customer segments, and pricing strategies
- Market intelligence to support existing and new products, including market segmentation, stakeholder mapping, competitive benchmarking
- New product launch support, including pricing assumptions based on analogs, scenario-based sales forecasting, key messaging and positioning
Pipeline Strategy and Expansion: Connecting customer needs to your value proposition
The future of your business hinges on the success of your new product launches. Are you spending your scarce R&D resources in the right place? Are there adjacencies that you should consider for investment?
At Mulhern Life Sciences Advisory, we help evaluate your existing pipeline and spark innovation across your teams. We can design market research and then translate the resulting customer insights into clear, actionable product development strategies. We also provide portfolio frameworks to efficiently evaluate, prioritize, and advance new product candidates.
- Pipeline review and opportunity mapping, including identification of high-potential products, gaps, and risks
- Design of advisory boards, voice-of-the-customer initiatives, and targeted market research to gather customer insights and support market validation
- Facilitation of brainstorming sessions with your team to turn customer needs and market intelligence into actionable products
- Implementation of a portfolio management system to evaluate, prioritize, and monitor early-stage concepts and in-development assets across their lifecycle
